PRACTICE COACHING
Build a practice on judgment, not hours.
1:1 coaching for fractional CFOs: positioning that commands premium retainers, pricing with a straight face, packaging that productizes your judgment, and the client operating rhythm that compounds referrals.
WHAT WE WORK ON
Four levers. One practice.
Positioning & niche
Most fractional CFOs sell hours because they never named what they actually sell: judgment. We define the niche where your judgment commands a premium — and the positioning that makes the retainer feel obvious.
Pricing & packaging
Transparent pricing isn’t a discount strategy — it’s a filter that attracts clients who value the work and repels the ones who haggle. We build packages you can publish on a pricing page and quote with a straight face.
The monthly operating rhythm
Every client month gets five things that matter, done well — not fifty tasks half-finished. We install the operating rhythm that keeps engagements calm, clients informed, and renewals automatic.
Winning without selling
Referrals compound when clients can describe exactly what you did for them. We sharpen your deliverables and your story so the next client comes from the last one — no cold outreach required.
HOW IT WORKS
No pitch deck. A fit check.
Apply below
Tell me where your practice is and where it’s stuck. Five minutes, no essay.
30-minute fit call
We talk positioning, pricing, and whether coaching actually moves the needle for you. If it doesn’t, I’ll say so.
Monthly 1:1s with async access
A working session every month, plus async access between calls — for the pricing email you’re about to send.
APPLY
Start with the application.
Spots are limited to keep the 1:1s real. If the fit isn’t there, you’ll hear it on the call — not after three invoices.